The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Canon Photo Coach
Agency: 360i / New York
Client: Canon USA Category: Consumer - Ambient / Environmental / Ambient / Environmental
Más que un auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Ambient / Environmental / Ambient / Environmental
e-mobility - Enjoy The Silence
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Consumer - Ambient / Environmental / Ambient / Environmental
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Consumer - Ambient / Environmental / Ambient / Environmental
Weather Discount
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: FIAT Category: Consumer - Ambient / Environmental / Ambient / Environmental
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + L'Affreux Bonhomme / Paris
Client: Netflix Category: Consumer - Ambient / Environmental / Ambient / Environmental
Hidden Sugar Receipt
Agency: Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai
Client: Colgate-Palmolive Category: Consumer - Ambient / Environmental / Ambient / Environmental
True Wetsuits
Agency: TBWA\HAKUHODO Inc. / Tokyo + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client: Quiksilver Japan Category: Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Agency:
360i / New York
Client:
Canon USA
Title:
Canon Photo Coach
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16073M
Award:
2016 Direct Merit Award
Agency:
Conill / Miami / Los Angeles
Client:
Toyota
Title:
Más que un auto
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16074M
Award:
2016 Direct Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
e-mobility - Enjoy The Silence
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16075M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16076M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
FIAT
Title:
Weather Discount
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16077M
Award:
2016 Direct Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + L'Affreux Bonhomme / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16078M
Award:
2016 Direct Merit Award
Agency:
Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai
Client:
Colgate-Palmolive
Title:
Hidden Sugar Receipt
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16079M